Privacy Policy for Right Lead AI
Effective Date: 29/04/2026
Website: rightleadai.com
Business Name: Right Lead AI
Contact Email: hello@rightleadai.com
1. Who We Are
Right Lead AI provides AI-driven marketing and automation services, including lead reactivation, CRM automation, review management, and messaging systems.
We act as a data controller under UK GDPR and the Data Protection Act 2018.
2. Data We Collect
We may collect:
Full name
Email address
Phone number
Business details
Enquiry information
CRM interaction data
Communication history (SMS, email, chatbot)
Technical data (IP address, device, browser, cookies)
3. How We Collect Data
Website forms
Direct contact (email, phone)
CRM integrations (e.g. GoHighLevel)
Automated workflows and AI systems
Cookies and analytics tools
4. How We Use Data
We process data to:
Respond to enquiries
Deliver services
Automate communications (email, SMS, chatbot)
Improve performance and campaigns
Provide client reporting and analytics
Send relevant business communications (where lawful)
5. Legal Basis
We rely on:
Consent (form submissions, opt-ins)
Legitimate Interest (B2B communication, service improvement)
Contractual Necessity (client services)
6. Automated Processing & AI
We use AI systems to:
Send automated follow-ups
Analyse lead behaviour
Improve response rates
These systems do not make legally binding decisions without human oversight.
7. SMS & Marketing Communications
By submitting your details, you acknowledge:
You may receive email and SMS communications
Messages may be automated using AI systems
You can opt out at any time via reply or contact
We only send messages where we believe we have a lawful basis to do so.
8. Data Sharing
We may share data with trusted providers:
CRM platforms (e.g. GoHighLevel)
Email providers (e.g. Zoho Mail)
SMS providers
Automation and AI tools
We never sell personal data.
9. International Transfers
Data may be processed outside the UK.
We ensure safeguards such as Standard Contractual Clauses are in place.
10. Data Retention
Leads: up to 24 months
Clients: duration of contract + legal obligations
Marketing data: until opt-out
11. Your Rights
You can:
Access your data
Request correction or deletion
Object to processing
Withdraw consent
You can complain to the
Information Commissioner's Office (ICO).
12. Security
We use:
Secure infrastructure
Access controls
Encryption where applicable
13. Updates
We may update this policy periodically.
14. Contact
hello@rightleadai.com