Lead follow-up for UK service businesses

You didn’t lose that job. You just replied too late.

The calls come in while you’re on a roof or fitting a boiler. By the time you ring back that evening, they’ve booked someone else. RightLead replies for you in minutes, weekdays and weekends, and puts the booking in your diary.

Free 30-minute callNo obligationYou keep the plan
You’ll deal with me, Carl, not a call centre.Carl Gates, founder · West Sussex
Wednesday 14 October
18:40
WhatsApp16:20
Sarah
No worries, got someone else booked in 👍
Phone11:47
Missed call
01903 555 0142
WhatsApp10:14
Sarah
Hi, tried calling. Do you do boiler services? Need one this week
Phone10:12
Missed call
07700 900 482
10:12 · you’re
replacing a boiler
18:40 · you ring back.
Job’s already gone.
Replies in minutes, weekdays and weekends No jargon Built around how you already work Free audit to start
The problem

Leads don’t vanish.
They go cold.

Every enquiry starts hot. While you’re busy on a job, they’re ringing the next firm on the list. Here’s the same missed call, handled two ways.

Without a systemLOST
S
Sarah M.
last seen today at 18:52
Today
Missed voice call at 10:12
You’re replacing a boiler. Phone’s in the van.
HOT
WARM
Sarah messages two other firms.
COLD
Job lost. It went to whoever answered first.

8½ hours to reply. You rang back after work, like you always do. It was already too late.

With RightLeadBOOKED
S
Sarah M.
online
Today
Missed voice call at 10:12
HOT
Sarah picks Thursday, 10am.
STILL HOT
Job in your diary. You never put your tools down.

9 minutes, start to finish. It works the same on a Saturday morning as a Tuesday afternoon.

Illustrative example of the kind of workflow RightLead builds, not a real customer record.

What we fix

Four places your leads leak out.

Most service businesses don’t need more leads. They need to stop losing the ones they already get.

WhenThe leakThe fix
Tue 10:12 · mid-job

Missed calls in the day

They ring while you’re on a job. You call back that evening. They’ve already booked someone else.

Missed-call message-backAn instant reply, so they hear from you before they try someone else.
Sat 09:30 · weekend

Weekend calls & emails

People ring or email on a Saturday. Nobody answers until Monday.

Instant reply + booking linkEvery call and email answered in minutes, seven days a week, with a way to book straight away.
6 weeks ago

Quotes that went quiet

You sent the quote. They never replied. Nobody followed up.

Friendly follow-up sequencesPolite nudges that bring old quotes and past leads back to life.
Yesterday · job done

Reviews & reminders

Happy customers never get asked. Appointments get forgotten.

Automatic review requests & remindersSent at the right moment, so you don’t have to remember.

It all runs through one joined-up system: your CRM, website and integrations. See all five systems.

How it works

Four steps. No big overhaul.

We fix the one leak that’s costing you most first, then build from there.

FREE
1

Find the leak

A 30-minute call to see how enquiries reach you now, and where they slip away.

2

Fix the reply

We put a fast, automatic first reply in place for that leak before anything else changes.

3

Join it up

Calls, forms, WhatsApp and your diary connected, so nothing gets typed twice.

4

Check it’s working

You see what changed in plain numbers: replies sent, jobs booked, leads saved.

You keep your phone number, your website and the way you work. The system sits behind them.

Old-lead estimator

What’s sitting in your old quotes?

Everyone who enquired and never booked is still a lead. Put your own numbers in and see what a proper follow-up could be worth.

Your numbers

Typically 70–90% for most businesses
£
An illustrative assumption. Your own rate may differ.
Estimated value going cold
£26,400
Book your free audit
Never booked400
Expected replies164
Possible extra jobs33

Illustrative estimate only. Actual results depend on lead quality, offer, industry and follow-up performance.

Carl Gates, founder of RightLead, standing in front of a brick wall CARL GATES · FOUNDER
Who you’ll be dealing with
“Good tradespeople don’t lose work because they’re bad at it. They lose it because they’re busy doing it.”

I started RightLead after seeing the same thing again and again: good businesses losing jobs they’d already earned, just because nobody could get to the phone.

I look at where your enquiries are slipping away first, then build the smallest system that fixes it. If there’s nothing worth fixing, I’ll tell you.

Based in West SussexDiagnosis before automationPlain, honest reporting
Questions

Fair things to ask.

Not answered here? Ask on the audit call. It’s free either way.

What does it cost?

The audit is free. If there’s something worth fixing, you get a monthly price before any work starts, worked out from the number of enquiries you handle. If that changes a lot, we agree a new price with you first, so there are no surprise bills.

Do I have to change my phone number or website?

No. Customers keep ringing the number they already have. The automatic replies go out from a second number we set up for your business. Your website keeps its design; if the audit shows it’s losing enquiries, we may add to it, like a booking link or a form.

I’m not technical. Is that a problem?

No. We set everything up and show you how it works. Day to day, you just get a message when a job has been booked.

Will customers know it’s automatic?

The replies are written with you, in your words, and sent in your business’s name. Anything it can’t answer is passed straight to you.

WhatsApp or text?

Either. Replies can go out by WhatsApp or ordinary text, whichever your customers use.

What about weekends and evenings?

It works the same at 9am on a Saturday as it does on a Tuesday afternoon. Calls and emails get a reply in minutes, and you pick it up when you’re ready.

What happens after the audit?

You get a plain summary of where enquiries are being lost and what we’d fix first. It’s yours to keep, whether we work together or not.

Start here

Find your leaks in 30 minutes.

We look at how enquiries reach you today, show you exactly where they’re slipping away, and tell you what’s worth fixing first. If nothing needs fixing, we’ll say so.

Book your free audit
FREE
RIGHTLEAD · JOB SHEET№ 0001

Lead-Flow Audit

One call. A clear plan. No pressure.

  • Call length30 min
  • Map where enquiries leak✓
  • What to fix first✓
  • Jargonnone
  • Hard sellnone
Total£0 · you keep the plan